Manifest Marketing Ltd (MML) has completed its acquisition of Storm Force Marine Ltd (SFML), with SFML becoming a wholly owned subsidiary of MML, completing a three month transition period.

4 Jun 2021 06:59 | The Chair (Administrator)

Manifest Marketing Ltd (MML) has completed its acquisition of Storm 

Force Marine Ltd (SFML), with SFML becoming a wholly owned subsidiary of 

MML, completing a three month transition period.


Bryan Van Dale has taken the position of Managing Director of Storm 

Force Marine Ltd. Bryan has a long history in Hong Kong and via his 

company MML has very strong links into vertical and particularly 

government markets in Hong Kong. MML has in fact been a long term 

customer of SFML prior to this acquisition.


Graham Parkes has transferred from MML and is now in charge of day to 

day operations at SFML as the new General Manager.  Graham has a 34 year 

history in Hong Kong including 14 years with MML where he has handled 

project-based sales of high-end systems and equipment to various Hong 

Kong Government departments.


Danny Li  (Engineering) and Azam Mohammad (Logistics) remain with SFML 

and both will continue to support SFML's customers and suppliers going 

forwards.


As part of the acquisition process some non core brands have been passed 

on to a new company, Xieite Limited, headed by long term Hong Kong 

resident James Pearson. Lists of the brands retained by Storm Force 

Marine and those now passed on to be handled by Xieite are attached.  

Storm Force Marine and Xieite are committed to work together to support 

their customers going forwards.


This is an exciting time: SFML has had a broad market selling to 

hundreds of trade customers in Hong Kong, China and regionally, 

primarily technical products from suppliers like Sleipner, Victron 

Energy, Frigomar, Advanced Systems Group, Whale, Gianneschi, Groco 

amongst forty others. With the MML acquisition the vertical market 

possibilities are also opened up which should lead to an expansive 

future for SFML under its new management and ownership.


Xieite specialises in the more retail, sailing and outdoor pursuits 

orientated brands, and will be selling through their new dedicated 

portal www.T10.asia


The previous principals of Storm Force Marine, Louise Connolly and Simon 

Boyde, are working in a consulting role to both SFML and Xieite going 

forwards and are actively assisting the new owners and managers of Storm 

Force Marine and Xieite as the transition completes. They will continue 

to do so even after they relocate to Europe to pursue other interests.



Storm Force Marine:

Primary contact for sales and support enquiries via 

sales@stormforcemarine.com

(unchanged)


Prime contact for company queries, billing, accounts 

graham@stormforcemarine.com


Address and phone numbers for Storm Force Marine remain unchanged.


Media Queries


Graham Parkes, General Manager

graham@stormforcemarine.com

+852 2866-0114



Xieite:

Primary contact for sales and support enquiries via sales@xieite.com


Prime contact for company queries, billing,  accounts, media:


James Pearson

james.pearson@xieite.com


Address:

Office A, 10F, Lee Tung Commercial Building, 91-97 Jervois Street, 

Sheung Wan, HONG KONG


Telephone: +852 5277 9972

Storm Force Marine Brands.pdf

Xieite Brands.pdf


Hong Kong BIA – A new voice for the leisure marine trade in Hong Kong


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